March is Women’s History Month, a time to celebrate the achievements of women while recognizing the systemic challenges that persist in the workforce, entrepreneurship, and leadership. Women are driving economic growth in the U.S., yet gender pay gaps, funding disparities, and leadership barriers continue to limit opportunities.
At Brand LA, we are committed to elevating women in business, leadership, and innovation through our core programs. By providing strategic resources, training, and affordable services, we help female leaders, entrepreneurs, and organizations thrive in an evolving economic landscape.
Women’s Economic Impact: The Data Behind Progress
Women’s contributions to the U.S. economy are substantial:
Women now represent 47% of the U.S. workforce, a major increase from 30% in 1950.
Women now make up 51% of the college-educated labor force, surpassing men in higher education attainment.
Women-owned businesses generated $2.7 trillion in revenue in 2023 and employed over 12.2 million people.
Black and Latina women are increasingly taking on leadership roles in labor unions, reshaping policies to support family-friendly benefits and workplace protections.
Despite these gains, women remain underrepresented in executive leadership and investment-backed entrepreneurship.
Breaking Barriers: The Challenges That Remain
The Gender Pay Gap → Women still earn 83.6 cents for every $1 earned by men, with even larger gaps for women of color.
Funding Inequality → Female-founded startups receive less than 3% of venture capital funding.
Leadership Gaps → Women now hold 29% of C-suite positions, an increase from 17% in 2015, but still far from parity.
Work-Life Balance & Burnout → Nearly half of working women report daily stress, often balancing work and caregiving responsibilities.
These barriers don’t just affect individuals—they impact entire industries and economic growth by limiting innovation and representation at decision-making tables.
How Brand LA Elevates Women in Business & Leadership
At Brand LA, we believe in actionable solutions that create real opportunities for women. Our programs provide women with strategic insights, access to funding resources, leadership training, and growth strategies.
Foreign Direct Investment (FDI): Helping female-led businesses expand into new markets and connect with global opportunities.
Inclusive Equity: Supporting women’s leadership through mentorship, training, and workplace inclusion strategies.
Small Business & Startups: Providing low-cost branding, marketing, and business development services to help female entrepreneurs scale.
CBO & Education: Partnering with nonprofits and institutions to offer training, mentorship, and access to business resources for women.
Through bilingual services, in-kind consulting, and strategic partnerships, we ensure that women—especially those from underrepresented communities—have access to the insights, tools, and support they need to succeed.
Women have proven to be resilient, innovative, and powerful economic drivers. However, progress should not be measured only in milestones—it must be measured in opportunities created, barriers dismantled, and representation expanded.
This Women’s History Month, Brand LA reaffirms our commitment to elevating women across industries, sectors, and leadership roles. Join us in building a future where women don’t just participate—they lead, innovate, and thrive.