At Brand LA, our Foreign Direct Investment (FDI) program is designed to support international businesses in establishing a successful foothold in the U.S., particularly in the dynamic Southern California market. Leveraging our deep expertise in marketing and cultural navigation, we empower foreign companies to thrive by aligning strategies with consumer expectations.
Here are the insights and actionable recommendations based on the 2025 Consumer Trends Whitepaper (Data sources below):
1. AI-Assisted Shopping: Winning with Technology and Personalization
AI tools are reshaping consumer behavior in the U.S., offering price comparisons, personalized recommendations, and seamless product discovery. While AI adoption is robust, human interaction remains essential to building trust.
Recommendations for Foreign Companies:
Localize AI Features: Invest in AI tools that align with American shopping habits, emphasizing price transparency and convenience.
Blend AI with Human Support: Enhance AI-driven experiences with accessible customer service to cater to diverse preferences.
Educate Consumers: Launch educational campaigns to build trust and demonstrate the value of AI-powered shopping tools.
Sources: Statista’s Global Consumer Insights, AI in E-Commerce Surveys
2. Loyalty Programs: Beyond Retention
With rising economic pressures, loyalty programs are a key driver of consumer choices in the U.S. Cashback and experiential rewards resonate most strongly.
Recommendations for Foreign Companies:
Focus on Value: Design loyalty programs that emphasize cashback and exclusive experiences to attract American consumers.
Use Data for Personalization: Leverage consumer data to create tailored offers that resonate with individual preferences.
Collaborate for Impact: Partner with local businesses to amplify the reach and appeal of your loyalty programs.
Sources: Statista’s Loyalty Program Preferences, Attitudes on Rewards
3. Trust Over Influence: Building Authentic Connections
American consumers are increasingly skeptical of influencer endorsements. Trust is now centered on experts and peer reviews.
Recommendations for Foreign Companies:
Prioritize Credibility: Partner with industry experts and local micro-influencers who have genuine engagement.
Leverage Peer Reviews: Encourage customer testimonials and feedback to enhance brand trustworthiness.
Rethink Influencer Strategy: Focus on authentic collaborations rather than one-off influencer campaigns.
Sources: Trust in Professions, Consumer Attitudes on Influencers
4. Omni-Wellness: Catering to Holistic Consumer Needs
Wellness is a defining trend across all industries, with transparency and functionality being top priorities for U.S. consumers.
Recommendations for Foreign Companies:
Highlight Transparency: Clearly communicate the health benefits of your products, focusing on ingredients and functionality.
Offer Personalization: Use data to provide customized wellness solutions that meet specific consumer needs.
Innovate Responsibly: Develop products that align with wellness trends, such as clean-label foods and organic beauty items.
Sources: Consumer Behavior Studies, Health and Wellness Trends
Foreign companies entering the U.S. market can gain a competitive edge by aligning with these consumer trends. By leveraging Brand LA’s FDI expertise, businesses can adapt their strategies to thrive in one of the world’s most dynamic economies.
Brand LA | Editors