In today’s fast-paced media environment, public relations, marketing, and communications professionals need access to the best strategies and tools to stay ahead.
CISION has compiled a series of comprehensive guides designed to help organizations navigate content planning, media monitoring, crisis management, PR measurement, and effective pitching. These resources provide actionable insights for businesses looking to refine their PR and marketing communications strategies in an increasingly digital and data-driven landscape.
At Brand LA, we emphasize data-driven storytelling, strategic PR execution, and market expansion strategies, making these CISION guides invaluable for businesses and organizations seeking growth in Los Angeles, Southern California, and beyond.
Below is an overview of these must-have resources, along with a call to action to access them directly from CISION.
1. 2025 PR & Communications Content Planning Calendar
What You’ll Find:
A month-by-month breakdown of key dates, holidays, and industry events to align PR campaigns with trending topics.
Content planning strategies to help refine messaging, distribution, and engagement throughout the year.
Tips to improve content effectiveness, addressing the fact that 68 percent of communications teams struggle with creating impactful content.
Why It’s Useful: This guide is a time-saving resource for marketing teams, PR professionals, and businesses looking to maximize their visibility and align campaigns with cultural moments, media cycles, and global events.
2. The Complete Guide to Crisis Communication
What You’ll Find:
A step-by-step framework for handling PR crises, from risk assessment and response planning to recovery and reputation management.
Best practices for managing digital and social media crises in real-time.
A guide to employee and leadership roles in crisis management, ensuring clear communication and coordinated responses.
Why It’s Useful: For businesses entering new markets or navigating high-stakes industries, this guide is essential to prevent brand damage, maintain credibility, and proactively handle crises before they escalate.
3. The Complete Guide to PR Pitching
What You’ll Find:
Insights from journalists on what makes a successful pitch, including how to avoid common mistakes.
A breakdown of which media channels are most effective for different types of PR stories.
Data from the CISION Global State of the Media Report, revealing that 73 percent of journalists find only a quarter of PR pitches relevant.
Why It’s Useful: Understanding how to craft a compelling pitch is crucial for gaining media coverage, establishing relationships with reporters, and ensuring PR efforts convert into meaningful press opportunities.
4. The Complete Guide to Effective Media Monitoring
What You’ll Find:
How to track, analyze, and measure brand mentions across print, broadcast, digital, and social media.
Techniques for crisis detection and competitive benchmarking, ensuring organizations stay ahead of industry trends and public sentiment.
An overview of the latest media monitoring tools, including AI-driven sentiment analysis.
Why It’s Useful: Media monitoring is no longer optional—it’s a strategic necessity for businesses looking to protect brand reputation, measure PR impact, and engage in proactive communications.
5. The Complete Guide to PR Measurement
What You’ll Find:
Key performance indicators (KPIs) to measure PR effectiveness, including brand sentiment, share of voice, and audience engagement.
Methods to prove PR ROI to executives and stakeholders, making the case for budget allocations and strategic investment in PR campaigns.
Insights on how PR contributes to business growth, lead generation, and brand awareness.
Why It’s Useful: Without accurate PR measurement, it’s impossible to prove impact, optimize strategies, or secure funding for future initiatives. This guide helps businesses shift from vanity metrics to actionable insights.
Access These CISION Resources Today
For businesses, organizations, and PR professionals looking to strengthen their marketing communications strategies, these CISION guides offer practical, research-backed insights to navigate an evolving media landscape.
By leveraging these insights, organizations can refine content strategies, enhance media relations, improve crisis management, and measure PR success—ensuring long-term brand impact and market growth.